Season Review · New Drops · Best Sellers · Mens & Womens · Excl. Laing Strong & FR x LS

SEP FEB
SS25/26

September 2025 → February 2026  ·  Front Runner Original Styles Only
Season Revenue
$8.1M
6 months · Sep–Feb
Season Orders
45,365
Blended AOV $178.72
Units Sold
82,999
1.83 units per order
Peak Month
NOV '25
$1.78M · 17,670 units
Monthly Revenue
Monthly Breakdown
September 2025
Revenue$960KSeason low
Orders5,218
Units9,487
AOV$184
Season Category Rankings — Showing season-wide totals (Sep–Feb). For accurate per-month product rankings, export Sales by Product from Shopify Analytics. All products verified live before Mar 2026.
October 2025
Revenue$1.18M+22.7% MoM
Orders6,337
Units12,127
AOV$186
Season Category Rankings — Showing season-wide totals (Sep–Feb). For accurate per-month product rankings, export Sales by Product from Shopify Analytics. All products verified live before Mar 2026.
November 2025
Revenue$1.78M+51.6% · Peak
Orders10,039
Units17,670
AOV$178
Season Category Rankings — Showing season-wide totals (Sep–Feb). For accurate per-month product rankings, export Sales by Product from Shopify Analytics. All products verified live before Mar 2026.
December 2025
Revenue$1.67M−6.2% MoM
Orders9,941
Units17,815
AOV$168
Season Category Rankings — Showing season-wide totals (Sep–Feb). For accurate per-month product rankings, export Sales by Product from Shopify Analytics. All products verified live before Mar 2026.
January 2026
Revenue$1.26M−24.7% MoM
Orders7,081
Units13,166
AOV$178
Season Category Rankings — Showing season-wide totals (Sep–Feb). For accurate per-month product rankings, export Sales by Product from Shopify Analytics. All products verified live before Mar 2026.
February 2026
Revenue$1.25M−0.6% MoM
Orders6,749
Units12,734
AOV$185
Season Category Rankings — Showing season-wide totals (Sep–Feb). For accurate per-month product rankings, export Sales by Product from Shopify Analytics. All products verified live before Mar 2026.
Monthly Summary
MonthRevenueUnits
Sep '25$960K9,487
Oct '25$1.18M12,127
Nov '25 ★$1.78M17,670
Dec '25$1.67M17,815
Jan '26$1.26M13,166
Feb '26$1.25M12,734
Category Split (Units)
Tees
73,169
Hoodies
17,066
Tanks
14,012
Shorts
10,862
Pants
2,021
Crewnecks
1,499
Sports Bra
462
Leggings
272
Season Top 5
Top 10 Base Colours